Avg yearly waste found
Leads attributed
Better ROI decisions
Marketing waste eliminated
This month's actual data
| Source | Leads | Cost | $/Lead | Close Rate | Revenue | ROI |
|---|---|---|---|---|---|---|
| Google Ads | 42 | $2,100 | $50 | 28% | $49,560 | ∞ |
| Facebook Ads | 38 | $950 | $25 | 18% | $22,800 | ∞ |
| Organic Google | 28 | $0 | $0 | 35% | $32,760 | ∞ |
| Referrals | 15 | $0 | $0 | 62% | $31,000 | ∞ |
| Yelp | 12 | $400 | $33 | 22% | $8,800 | ∞ |
| Direct Mail | 8 | $1,200 | $150 | 12% | $3,200 | 167x |
| Radio | 6 | $1,800 | $300 | 10% | $2,000 | 11x |
✅ SCALE IMMEDIATELY
Google Ads, Referrals, Organic
⚠️ OPTIMIZE
Facebook Ads, Yelp
❌ CUT IMMEDIATELY
Direct Mail, Radio
RESULTS:
0 calls in 6 months
$5,400 wasted
RESULTS:
Can't track results
$14,400 wasted
RESULTS:
2 leads/month @ $300 each
$7,200 wasted
RESULTS:
18 leads, 1 closed job
$3,500 questionable ROI
Total Typical Waste Found
$30,500
Per year in easily cuttable spend
❌ BEFORE TRACKING
Spending $3,500/month, no idea if it's working
✓ AFTER TRACKING
See $3,500 spend generated $67K revenue - 19x ROI
❌ BEFORE TRACKING
Been running for 2 years 'because everyone does it'
✓ AFTER TRACKING
Only 3 jobs closed from radio all year - killed it
❌ BEFORE TRACKING
No tracking, don't know who refers
✓ AFTER TRACKING
Top 5 customers sent 47 referrals worth $94K
Clicks, conversions, cost per lead
Impressions, engagement, form fills
Story clicks, profile visits, DMs
Search views, calls, direction requests
Profile views, calls, message leads
Call source, duration, recordings
FINDING:
70% of revenue from 2 channels
WHY IT MATTERS:
Most businesses find 80% of results come from 20% of marketing
FINDING:
Referrals close at 3x rate
WHY IT MATTERS:
Referred customers trust you already, easier close
FINDING:
Organic traffic costs $0 but converts high
WHY IT MATTERS:
SEO investment pays off long-term
FINDING:
Phone calls close 2x better than web forms
WHY IT MATTERS:
Direct conversation builds more trust
System automatically tags where every lead came from. Customer calls from Google Ad? Tagged. Fills out web form? Tagged. Comes from Facebook? Tagged. No manual work. 100% accurate attribution.
See spend, leads, close rate, and revenue for every marketing channel. Real-time updates. Compare month-over-month. Identify winners and losers. Filter by date range, tech, or service type.
Import ad spend from Google, Facebook, Yelp. Calculate true cost per lead. Track cost per job closed. See which channels are profitable. Know your customer acquisition cost by source.
Track which sources bring repeat customers. See average job value by source. Calculate long-term ROI including maintenance plans. Identify most valuable lead sources over time.
Unique phone number for each marketing channel. Track calls from Google Ads separately from radio. Record conversations. See which ads drive calls. Swap out underperforming campaigns.
Automatically capture UTM parameters from links. Track form submissions by campaign. Monitor ad performance. See which keywords convert. Integrate with Google Analytics and Facebook Pixel.
Ask customers 'How did you hear about us?' at booking. Tag referrals with referring customer's name. Track which customers refer most. Build referral rewards programs. Send thank-you messages automatically.
Side-by-side comparison of all campaigns. See best performing channels at a glance. Export data for meetings. Share reports with marketing team. Benchmark against industry averages.
"We were spending $8,200/month on marketing with no idea what was working. Lead source tracking showed us 3 channels were generating 85% of our revenue. We cut the rest, invested heavier in the winners, and grew 47% with the same budget."
Amanda Foster
Owner, Foster Family Plumbing